← Back to BlogImage compression is directly linked to higher Google search rankings. Google rewards sites that load quickly and provide seamless user experiences. Large, uncompressed images slow down page load times—negatively affecting search engine rankings. Optimized images also improve crawlability and contribute positively to metrics like Core Web Vitals, particularly Largest Contentful Paint (LCP). By effectively compressing and resizing images, you decrease load times, lower bounce rates, and provide users with the responsive experience Google expects. And properly formatted, described, and compressed images are more likely to surface in Google Images, opening another channel for organic traffic. Image optimization is an essential part of holistic SEO strategies.
How Image Compression Boosts Your Google Search Rankings (SEO Explained)
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