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Mastering Image Alt Text for Better Accessibility and SEO

SEO Focus
image alt textSEO alt textweb accessibilityimage description
Alt text serves dual purposes—making your site accessible to visually impaired users and boosting SEO. Effective alt text uses clear, descriptive words that match the image content and context, ideally including relevant SEO keywords without stuffing. Avoid phrases like 'image of...' or overly generic terms. Each alt text should be unique and explain the image’s function or message in the article. For complex visuals like charts, consider extended descriptions. Optimized alt texts make your content discoverable via Google Images and ensure your website fulfills legal and ethical accessibility standards.